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EUDI

A website for advertising technology seen through the window of a moving metro train.

Screens of the EUDI website stacked together: the opening with advertising seen through a metro window, the About LMS page and the project overview
Industry
Advertising and multimedia technology
Scope
Website and design
Audience
Advertisers, partners, the public
Content
Technology, network, data, team

Unusual technology calls for a clear demonstration

European Digital Industries operates an LED multimedia system in the tunnels of the Prague metro. A series of panels creates an image that passengers see through the windows of a moving train. It is an advertising medium that is best understood in motion.

We created a website for EUDI that opens with this experience, then explains the technology behind it. Motion, a distinctive blue and a simple structure connect the technical product with the place where people encounter it.

Visitors can then explore the network on a metro map, find answers to their questions or meet the team. The website provides context for advertisers and for people curious about what they have just seen on their journey through the city.

Motion brings both the medium and the website that explains it into view.

How the technology works, and where it belongs in the city

A map complements the explanation, connecting how the system works with its setting in the Prague metro.

An overview of the technology and features of the EUDI LED multimedia system
The system overview presents the main information in short, readable blocks.
A Prague metro map presenting the EUDI advertising network
The network map gives the advertising medium a geographical context.
The EUDI homepage on a phone

An explanation close at hand

The mobile version keeps the main message and each part of the presentation in a readable column. It suits someone who notices the medium on a metro journey and wants to learn more straight away.

The picture outside the carriage window

Filmed from a moving train: the Signal festival campaign plays in the tunnel right outside the window.

From a first impression to the wider context

  • A demonstration before the technical description

    The demonstration places the system in its real setting. The explanation builds on an experience visitors can picture.

  • Data with an accompanying explanation

    The survey charts present material published by the client. Their visual treatment helps readers understand the context without working through a long table.

  • The people behind the technology

    The team, contact details and frequently asked questions complement the technical information. They give interested visitors a next step if they want to discuss specific opportunities to work together.

EUDI in six views

The opening experience, system explanation, map, client survey, team and mobile view.

The EUDI homepage with an advertisement seen through the window of a moving metro train

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Technology from the tunnel. A story brought into view on the website.

The site explains how advertising gets into the metro tunnel and shows everywhere it runs.

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