Hnutí Generace

Two collaborations, two visual directions: a website, brand manual and print materials for Hnutí Generace.

Client

Industry: Politics
Scope: Website, identity and print materials
Timeline: 2024 to 2025
Stack: WordPress, Breakdance, Plesk

Daniel Krutý on the collaboration

Video review: Daniel Krutý, Generace movement

The brand manual, page by page

The complete manual of the first collaboration: fifteen pages from the central motif to examples of use.

One brand, two distinct directions

We created a website and graphic materials for Hnutí Generace. The work has two separate phases, with different colours, motifs and typography. This study presents them separately so the work from each collaboration is clear.

The first direction combines a darker turquoise, emoticons and a distinctive smiley face with glasses. The second uses a brighter turquoise and a different visual language for the website and print. A new website design was also created for this direction; according to the supplied brief, it was not launched.

Consistency connects the work: the website, a large poster and a small business card should each feel part of the same identity.

First collaboration: a website with its own character

Darker turquoise, large typography and emoticons give the first website a recognisable character. Transitions between sections connect the movement, its people and its themes in one continuous presentation.

The original visual direction: large typography, emoticons and distinctive transitions between sections.

Introducing people and topics

The personal introduction has its own prominent section.

Topic cards on the original Hnutí Generace website — Topic cards and links to policy positions divide the content into readable blocks.

The first identity’s manual

The manual describes the central motif, layers, speech bubbles and typography. It also includes proposals for using the identity beyond the website.

The smiley face with glasses as the recognisable motif of the first collaboration.

Examples of the same identity applied to large print formats for physical spaces.

The roll-up from the manual, out on the street

On the left the design from the brand manual, on the right the printed roll-up of the same identity.

The design in the manual: the smiley, a slogan and the programme points.

The printed Hnutí Generace roll-up with the smiley in front of a building — The finished roll-up with the slogan Jsme hnutí Generace.

Second collaboration: a brighter turquoise

The next phase has a different visual language. A star, sharper typography and a brighter turquoise connect the supplied print materials with the second website direction. These form a separate set of deliverables.

The website example shows a design that was not launched. The support page presents a form and an action for creating a QR code; switching between light, dark and blue themes offers several appearances for the same interface.

The website design from the second phase

The website design from the second Hnutí Generace collaboration — The second website direction with a new wordmark and visual language.

The unlaunched support page design with a form — The support page design. An interface example, without a claim that it was launched or received contributions.

The site’s opening in two variants

The opening section of the second web direction in a blue and a white variant.

Opening of the second web direction: Daniel Krutý on a blue ground with the slogan Spolu jsme Generace — The blue variant with the slogan Spolu jsme Generace.

Opening of the second web direction: Daniel Krutý on a white ground with the slogan Všichni jsme jedna generace — The white variant with the slogan Všichni jsme jedna generace.

The identity on a poster and in your hand

Original supplied materials from the second collaboration. On the left the print files from the editor, on the right the finished print.

A poster from the second Hnutí Generace collaboration — 1 The poster in the print files: a bold heading and the new visual direction.

The printed poster Nechtějí, abyste to věděli — 2 The same poster in print.

Presentation folder artwork from the second collaboration — 3 The unfolded presentation folder in the print files.

The printed presentation folder with the candidate Jiří Morštadt — 4 The finished folder, its front with the Senate candidate.

Print for the hand

The business card and the roll-up in the editor, beside them the finished print: the card among the other items and the flyers in a hand.

A business card from the second Hnutí Generace collaboration — 1 The business card in the print files.

The finished Hnutí Generace print together: folder, flyers, poster and business card — 2 The printed items together, the business card on the left in the middle.

A roll-up banner from the second Hnutí Generace collaboration — 3 The roll-up with Daniel Krutý in the print files.

Hnutí Generace flyers with Daniel Krutý and Radko Šáblík held in a hand — 4 The flyers with Daniel Krutý and Radko Šáblík in a hand.

The candidate online and on paper

A social media announcement and the leaflet of the Senate candidate Jiří Morštadt in the same visual.

An Instagram poster with Jiří Morštadt and the words Něco se chystá — An Instagram post: Něco se chystá, something is coming.

The printed leaflet of the Senate candidate Jiří Morštadt — The printed leaflet with the candidate’s programme.

The Hnutí Generace team under the large heading Čas na novou kapitolu — A campaign visual with the movement’s team: Čas na novou kapitolu, time for a new chapter.

In the client’s words

Working with 200solutions was top class. They did the graphics for Generace and it was always great! You can always come to an agreement with the owner!

Daniel Krutý

Generace movement

Generace live

Photos from a movement event: the logo on screen, roll-ups, T-shirts and the people around them.

A visual system that works on screen and on paper.

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