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PureStyle

A website for bespoke shading, led by completed projects, light and space.

The PureStyle homepage with a large interior photograph and distinctive wordmark
Industry
Indoor and outdoor shading
Scope
Website and design
Timeline
2025 to 2026
Stack
WordPress, Breakdance, Plesk

From a beautiful space to the right shade

PureStyle supplies shading for indoor and outdoor spaces, from fabric blinds and curtains to shade sails and pergolas. Customers often start with a feeling they want to create at home, then choose the solution that will bring it to life.

We built the website around photographs of finished spaces. A large opening image sets the atmosphere, while a simple split between indoor and outdoor shading gives the range a clear structure. Restrained typography and quiet backgrounds let the materials and light speak for themselves.

Product information and contact details follow the inspiration. The website supports a personal approach to bespoke shading: visitors can explore the options, then get in touch about their own space.

Photography takes the lead. A short video tour shows the visual rhythm of the website and how it uses space.

Two ways into the same world

Shading a living room and sheltering a terrace answer different needs. Each part of the range has its own starting point, imagery and context.

Introduction to outdoor shading on the PureStyle website
Outdoors: a place for shade sails, pergolas and outdoor shading.
Introduction to indoor shading on the PureStyle website
Indoors: light and privacy in the spaces we use every day.
The PureStyle homepage on a phone

Inspiration on the way home

The same visual story continues on a phone: large photographs, clear paths into the range and contact details within reach. Visitors can browse completed projects or send a link to their architect without working through complicated navigation.

What brings the website together

  • Completed projects as a guide

    The galleries show shading in real spaces. They help visitors understand the scale, the materials and how a solution fits the architecture.

  • A range with a clear structure

    Indoor and outdoor shading form the main starting points. Individual product types build on that structure, letting visitors explore the range step by step.

  • From inspiration to a conversation

    An enquiry completes the journey from a photograph to a specific brief. For a bespoke solution, a personal consultation is the natural next step.

Shading completes a space. The website helps you choose how.

Projects, light and space lead visitors from inspiration all the way to an enquiry.